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As part of the program, Deneyim Patent General Manager Nergis ARAS and Deneyim Patent Company Manager Çelik ERDOĞAN met with participants through their talk titled “Alice in Wonderland: Register Your Dream, Create Your Brand.” The session addressed the legal and strategic dimensions of the creative journey from idea to brand, the role of trademark registration within the entrepreneurship ecosystem, and the importance of sustainable brand building. The critical role of intellectual property rights for entrepreneurs operating particularly in creative industries was emphasized.

Held in line with the TOÇEV Foundation’s mission to support access to education, this meaningful event brought together social responsibility and creative production on a common ground, offering a strong platform for knowledge sharing and awareness. By taking part in such organizations that prioritize social contribution, Deneyim Patent continues to contribute both to the dissemination of entrepreneurial awareness and to increasing the visibility of social benefit–oriented projects.